Starting an online store has never been easier than it is today. Compared to just five years ago, there are now platforms that let you set up an online business without requiring any coding skills. These platforms provide all the essential tools you need to manage and scale your online venture, from inventory and marketing to order fulfilment across multiple channels.

With a plethora of eCommerce platforms to choose from, it can be challenging to determine which one is the ideal fit for your business. To simplify this process, we’ve conducted extensive research and compiled a list of the best eCommerce platforms in India.

What Are eCommerce Platforms?

E-commerce platforms are websites or apps designed to facilitate online sales for businesses. They serve as virtual storefronts, offering a suite of tools that allow you to manage your inventory, process payments, fulfil orders, and engage with customers. These platforms can either function independently or be integrated into larger business management systems.

Whether you’re a small business owner looking to increase brand awareness or an employee at a large corporation aiming to streamline online sales, eCommerce platforms offer various options to suit your needs. Platforms like Shopify, Wix, and WooCommerce have become indispensable in today’s digital landscape.

How to Pick the Right eCommerce Platform for India?

If you’re considering launching an online store and are weighing your platform options, there are key features you should prioritise:

 

1. Website Design and Customisation: A user-friendly and navigable online store is vital. Ensure that the eCommerce platform you choose offers comprehensive customisation options to make your store unique and easy to use.
2. Product Management: As your online business grows, you’ll need to effectively manage product development, marketing, and sales. The platform should make it easy to add and manage products across multiple warehouses in India and be scalable for future growth.
3. Payment Methods: To attract a global customer base, your store needs to support multiple payment options. Pay special attention to whether the platform is compatible with payment systems commonly used in India.
4. Third-Party Integrations: Ensure that the platform seamlessly integrates with your existing tools and any additional tools you may require for accounting, marketing, sales, or overall automation.
5. Shipping and Tracking: Opt for a platform that collaborates with reputable Indian shipping companies and allows customers to track their orders in real time.
6. Multi-Channel Fulfilment: Consider platforms that enable you to sell your products on various online marketplaces, such as Flipkart and Amazon, alongside your own website. 
7. Analytics and Reporting: Data-driven insights are crucial for business expansion. The platform you choose should offer robust analytics and reporting features to help you make informed decisions.

By prioritising these features, you’ll streamline your operations and provide an exceptional customer experience. 

An ecommerce web design company expertly navigates the digital landscape to recommend optimal platforms for its clients. Their insights ensure businesses align with platforms that amplify growth and enhance user experience.

Next, we’ll delve into an in-depth analysis of the top eCommerce platforms in India, evaluating how well they align with the aforementioned criteria to help you make an informed decision for your business venture.